Body expectations

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Social Norms, Armpit Fat, Woman Shaving, Hair Help, Fitness Blogger, Natural Women, Women Legs, Sophia Loren, Julia Roberts

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.

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Mothercare: #BodyProudMums - Sophia, #BodyProudMums - Eleanor, #BodyP... • Ads of the World™ | Part of The Clio Network Body After Baby, Pregnancy Body, Post Baby Body, Postpartum Body, Unrealistic Expectations, Baby Belly, After Giving Birth, Post Baby, Pre Pregnancy

Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies.

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