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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Go to Keyword Planner
Keyword Planner UI shows “sandals” and “bathing suits” selected to appear in searches for “summer apparel.”
Discover
Research
Estimate
Plan

Discover

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Suggested Keywords
Clothing store
Fashion retailer

Research

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.
“Retail clothing” searches
8M
4M
2M

Estimate

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Suggested bid
Clothing store
$1.72

Plan

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.
Keyword
Competition
Clothing store
Fashion retailer

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.
Get started
Create a keyword plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords.
Understand your keyword
forecast
Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.
Create a campaign based on your plan
You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A trends graph comparing your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Google Ads dashboard UI showing recommendations and optimisation score increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more
  • A graph from the Google Ads mobile app dashboard showing ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more