Tailor-made training
Discover some of our tailor-made training courses. They are presented in detail but are always adapted to your needs, your context and take into account the language spoken by your team. Whether it is TV or radio reporting, newspaper presentation, debate moderation, digital content, we analyze the problem together within your editorial team then we offer you one of these reworked training courses based on the duration, the number of people to be trained and the logistical resources available…
In a sector in constant evolution, share the experience of specialists from France 24, RFI and MCD in the field of internet and social networks
SEO - Search Engine Optimization
Finding the right word has always been an important goal for journalists. This is even more true today with the emergence of SEO (Search engine optimization). Each word must be chosen carefully so that your written content appears in the first search results carried out by users in the immense ocean of information on the Web.
This course provides participants with the knowledge and skills necessary to implement effective SEO strategies, particularly on Google.
Launching a participative programme
FRANCE 24 is the first international news channel to have launched a participative programme using amateur images only, developing an original programme with 'The Observers' site as inspiration. The Académie's specialists can help every step of the way – from the programme's initial design to the test or pilot episode.
Storytelling on the internet
Internet has opened the door on new ways to consume news, combined to new production tools. These tools, often free, give the opportunity to tell the news combining mediums and varying temporality.
Develop the audience on the web using referencing and social networks
Understanding referencing and the best use of social networks is unavoidable to reach one's audience. Make sure you have a good position within the search engines like Google, thanks to optimization of url and a bunch of writing technics. On Facebook, Twitter and Google plus, learn how to develop your presence in order to increase your audience and to know your public better.
Find reliable and inexpensive information on the internet
Internet is truly an information mine for journalists. Witnesses, experts, images and exclusive news are within reach of journalists who know the right paths on the net. Learn how to master this henceforth essential environment for every journalist.
Amateur content and social networks
What can we expect from Internet users? How can we encourage them to participate on the air? How to edit their content so that it is broadcast on professional media? The Academy's experts help you find the best information while avoiding the pitfalls of misinformation
Podcast and videocast
These short audio or video broadcasts constitute a fun version of your website. Take advantage of a multitude of tools available for free or at low cost on the web. Learn to master these tools to create new formats and reach new audiences.
The social media survey
France 24 is the first international news channel to have dedicated a team to verifying amateur content from the Internet. These photos, videos and testimonials posted online by Internet users from all over the world can have real informative value. But how can we draw from this pool while being sure of what we broadcast?